Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a number of digital alternatives. But if exchanging information is very easy, why are we hanging on to these little bits of card stock still? Why do business cards still work? Business cards don’t still exist because of some warped sense of tradition or nostalgia; it’s because they continue to add value to the networking experience.
Whether you’re at a meeting, backyard or mixer BBQ a business card allows you to easily give or obtain relevant contact information. There’s no fumbling with your smartphone or hunting down a pencil and paper. You don’t have to break vision contact even. Business cards not only save time but also allow us to focus on making genuine face-to-face connections.
And, as an expansion of your brand, they can add context to help you make a longer-lasting impression. Your business card can even serve as a physical, proactive approach (CTA), with respect to the information you include. What in the event you put on a business credit card? Business cards today can be whatever you want them to be – 3D, metal, edible even! How creative you get depends upon your industry, personality, and brand.
Check out this informative article from Canva for inspiration. But don’t feel like you need to reinvent the wheel (or the rectangle). The typical business card isn’t simply a time-honored tradition; it’s also useful, easier to bring, and less likely to be discarded. For further on business cards design best practices, check out this infographic in the Muse. Regardless of design, there is for certain information you should include on your business cards.
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- Requirement Management Plan
Name: How do anyone contact you if they don’t know who you are? Job title: Ensure that your title helps it is clear what you do normally, they won’t know why they should contact you. Company name: This can give you added credibility, particularly if your business is recognizable. Email address: Get this to your direct work email, not just an ongoing company catch-all or a personal address.
Phone quantity: This will be your immediate business line, not an automated company line or a range that requires going right through three receptionists to finally reach you. Stay away from using a home-contact number – the last thing you will need is the seven-year-old fielding business calls. Website: Keep URLs short and readable.